The Wingstop Customer Satisfaction Survey

The online survey, accessible through the Wingstop mobile app and website, covers a wide range of topics related to the customer experience. From food quality and menu innovation to service and restaurant environment, Wingstop is leaving no stone unturned in its quest to better understand the needs and preferences of its patrons.

"Listening to our customers and continuously improving based on their feedback is absolutely critical to our success," said Wingstop CEO Michael Skipworth. "This new survey represents our most comprehensive effort yet to gather granular, actionable insights that will inform everything from menu development to staff training to facility upgrades at our restaurants."

Granular Feedback on Food & Operations

At the heart of the Wingstop customer survey are extensive questions about the quality and taste of the brand's signature menu items - its classic and boneless chicken wings. Customers are asked to provide detailed ratings on factors such as flavor, juiciness, crispiness, portion size, and overall satisfaction.

The survey also delves into feedback on Wingstop's wide selection of dipping sauces, as well as the taste and quality of the brand's fries, veggies, and other sides. Respondents can even suggest new food and flavor ideas.

Beyond the food, the survey covers the service and operations side of the business. Customers rate their interactions with Wingstop staff, the speed of service, and the overall efficiency of the order fulfillment process. They also provide feedback on the physical restaurant environment, including cleanliness, seating comfort, and ambiance.

"As Wingstop continues to grow our footprint and expand our off-premises capabilities, it's critical that we maintain a consistent, high-quality customer experience regardless of how guests choose to enjoy our food," said Skipworth.

Loyalty, Advocacy, and Continuous Feedback

In addition to the core food and operations topics, the Wingstop customer survey also delves into important questions around customer loyalty and brand advocacy. Respondents indicate the likelihood that they will return to Wingstop in the future and whether they would recommend the restaurant to friends and family.

The survey also prompts customers to share the primary reasons they choose Wingstop, as well as any specific factors that could lead them to visit more often or try new menu items. This information will help the brand refine its marketing messaging and loyalty program.

"Ultimately, we want Wingstop to be the go-to destination for chicken wing lovers everywhere," said Skipworth. "The loyalty and advocacy insights from this survey will be invaluable as we work to strengthen that bond between our brand and our customers."

To encourage broad participation in the survey, Wingstop is offering an enticing sweepstakes incentive. Customers who complete the survey will be entered into a monthly drawing to win free Wingstop for a year.

Beyond the one-time survey, Wingstop also plans to regularly solicit customer feedback through shorter, more focused surveys throughout the year. This ongoing dialogue will allow the brand to quickly identify and address any emerging issues or changing customer preferences.

"We see this comprehensive customer survey as just the starting point of a much deeper, more continuous feedback loop with our guests," said Skipworth. "Their voice will be central to all of our key business decisions going forward."

The new Wingstop customer satisfaction survey is available now through the brand's mobile app and website. The company says it will share key findings and insights from the survey in the coming months as it works to enhance the overall Wingstop experience.